Blackwell, Roger D. <br/><br/>
Cases in marketing management and strategy 
Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk 
 - Chicago  Dryden Press  c1985 
 - x, 555 p.  ill  24 cm. 
 - Dryden Press series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8