Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing 
John Wilmshurst 
 - 2nd ed 
 - London  Heinemann on behalf of the Institute of Marketing and the CAM Foundation  1984 
 - vii, 239 p.  ill.  23cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8