Cases in marketing, including interviews with key executives 
[edited by] Howard A. Thompson 
 - New York  Harper & Row  c1979 
 - xv, 191 p.  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8/C338