Kirkpatrick, Charles Alkinson <br/><br/>
Advertising :  mass communication in marketing / 
C.A.   Kirkpatrick 
 - 2nd ed. 
 - New York:  Houghton Mifflin,  1964 
 - viii, 514p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising