McDonald, Malcolm. <br/><br/>
Marketing plans  how to prepare them, how to use them 
Malcolm H.B. McDonald 
 - London  Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann  1984 
 - viii, 216 p.  ill.  24cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / 02