Mandell, Maurice I. <br/><br/>
Marketing 
Maurice I. Mandell, Larry J. Rosenberg 
 - 2d ed. 
 - Englewood Cliffs, N.J  Prentice-Hall  c1981 
 - xviii, 653 p.  ill.  24 cm. 
<br/><br/> Edition for 1977 by L. J. Rosenberg 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8