Marketing planning and strategy. 

 - Cambridge, Mass. :  Harvard College,  1960-1976. 
 - 7 vols. 
 - Harvard Business Review reprint series ;  nos. 4.011-4.017 .
<br/><br/> Cover: Reprints of selected articles - Marketing planning and strategy.  Parts I to VII. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing.