Lovelock, Christopher H. <br/><br/>
Services marketing  text, cases & readings 
Christopher H. Lovelock 
 - Englewood Cliffs, N.J  Prentice-Hall  c1984 
 - xiv, 492 p.  ill.  25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Professions--Marketing<br/>Service industries
<br/><br/><label>Dewey Class. No.: </label>658.8