Bodian, Nat G.,  1921- <br/><br/>
Book marketing handbook / 
Nat G. Bodian. 
 - New York :  R.R. Bowker,  1980-<1983 >. 
 - v. <1-2 >  ill.  27 cm. 
<br/><br/>Contents: [1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals 
<br/><br/><label>ISBN: </label>0835212866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Book industries and trade--Handbooks, manuals, etc.<br/>Advertising--Books--Handbooks, manuals, etc.