Brannen, William H. <br/><br/>
Advertising and sales promotion  cost-effective techniques for your small business 
William H. Brannen 
 - Englewood Cliffs, N.J  Prentice-Hall  c1983 
 - vii, 247 p.  ill.  23 cm. 
<br/><br/> "A Spectrum book." 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Small business
<br/><br/><label>Dewey Class. No.: </label>659.1