Ruddick, Morris E. <br/><br/>
The marketing research handbook :  a decision-oriented approach / 
Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  c1983. 
 - xi, 210 p. 
<br/><br/><label>ISBN: </label>0135577365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.