Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - Delhi :  Pearson Education (Singapore),  c2002. 
 - xxv, 617 p. 
 - The Pearson Education international series in marketing .
<br/><br/><label>ISBN: </label>8178085860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Export marketing--Management.<br/>International business enterprises.<br/>International trade.