Malhotra, Naresh. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra ... [et al.]. 
 - Frenchs Forest, NSW :  Pearson Education Australia,  2002. 
 - xxiv, 824 p. :  ill. ; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0724810161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / M345