Brace, Ian. <br/><br/>
Questionnaire design :  how to plan, structure and write survey material for effective market research / 
Ian Brace. 
 - London :  Kogan Page,  2004. 
 - xii, 289 p. ;  23cm. + CD-ROM. 
 - Market research in practice series .
<br/><br/> Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>074944181X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Methodology.<br/>Questionnaires--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / B796