Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
[by] William M. Pride [and] O.C. Ferrell. 
 - 10th ed. 
 - Boston :  Houghton Mifflin,  c1997. 
 - xxxii, 666 p. :  ill. 
<br/><br/><label>ISBN: </label>0395854733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947