Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - Plano, Texas :  Business Publications,  1986. 
 - xiii, 730 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0256030731 
<br/><br/><label>LCCN: </label>8572694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P482