Lancaster, Geoffrey. <br/><br/>
Marketing management / 
Geoff Lancaster, Lester Massingham. 
 - London :  McGraw-Hill,  1993. 
 - 383 p. 
<br/><br/><label>ISBN: </label>0077074203 
<br/><br/><label>LCCN: </label>92-025428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L244