Kotler, Philip. <br/><br/>
Principles of Marketing / 
Philip Kotler, Gary Armstrong. 
 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2006. 
 - 671 p. :  ill.  28 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>81-7758-107-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87