Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 7th ed. 
 - Englewood Cliffs, NJ :  Prentice Hall,  1996. 
 - xviii, 122 p. :  col. ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0132286858 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87