Hise, Richard T. <br/><br/>
Basic marketing  concepts and decisions 
Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr 
 - Cambridge, Mass  Winthrop Publishers  c1979 
 - xviii, 572 p.  ill  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8