Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr. 
 - 3rd ed. 
 - Chicago :  Dryden Press,  c1983. 
 - xxi, 756 p. :  ill. ;  24 cm. 
 - The Dryden Press series in marketing .
<br/><br/><label>ISBN: </label>003060608X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research