Marketing research  applications and problems 
edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford 
 - Chichester  Wiley  c1982 
 - xiv, 555 p.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / 3