McDonald, Malcolm. <br/><br/>
Handbook of marketing planning 
by M.H.B. McDonald 
 - Bradford  MCB Publications  c1980 
 - 128 p.  ill.  30cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8