Hoel, Robert F. <br/><br/>
The dynamics of marketing  current happenings in the marketplace 
Robert F. Hoel 
 - New York  Harper & Row  c1982 
 - xiii, 239 p.  ill.  28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8