Case studies in international marketing 
edited by Peter Doyle and Norman A. Hart 
 - London  Heinemann published on behalf of the CAM Foundation and the Institute of Marketing  1982 
 - vii, 391 p.  ill.  24cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8