Guberman, Reuben <br/><br/>
Handbook of retail promotion ideas 
by Reuben Guberman 
 - Reading, Mass  Addison-Wesley Pub. Co.  c1981 
 - xii, 258 p.  ill.  29 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659.13  / 14  / 0202