Prince, Melvin <br/><br/>
Consumer research for management decisions 
Melvin Prince, with the collaboration of Irene A. Silbert 
 - New York  Wiley  c1982 
 - xiii, 210 p.  24 cm. 
 - Ronald series on marketing management .
<br/><br/> "A Ronald Press publication."  Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / 34