Chisnall, Peter M. <br/><br/>
Marketing research  analysis and measurement 
Peter M. Chisnall 
 - 2nd ed. 
 - London  New York  McGraw-Hill  c1981 
 - xi, 391 p.  24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / 3