Caples, John <br/><br/>
Tested advertising methods 
John Caples 
 - 4th ed., rev. and enl 
 - Englewood Cliffs, N.J.  Prentice-Hall  [1974] 
 - 318 p  illus  24 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.13  / 2