DeLozier, M. Wayne <br/><br/>
The marketing communications process 
M. Wayne DeLozier 
 - New York  McGraw-Hill  c1976 
 - xii, 324 p.  ill.  24 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8