Modern marketing / 
Burton Marcus ... [et al.]. 
 - 1st ed. 
 - New York:  Random House,  1975. 
 - xx, 722 p. :  ill. 
<br/><br/><label>ISBN: </label>0394317408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8