Levitt, Theodore. <br/><br/>
Innovation in marketing :  new perspectives for profit and growth / 
Theodore Levitt. 
 - New York :  McGraw-Hill,  1962. 
 - vii, 253 p. ;  20 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/> Includes index. 
<br/><br/><label>LCCN: </label>6213817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.