Capon, Noel. <br/><br/>
Marketing management in the 21st Century / 
 Marketing management in the twenty-first Century 
Noel Capon, Professor of Business, James Mac Hulbert, Professor of International marketing. 
 - xvii, 637 pages :  illustrations (some colors) ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013915695X  
<br/><br/><label>LCCN: </label>00040643  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C265 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8