Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,   2006. 
 - xxx, 665 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131477323