Cateora, Philip R. <br/><br/>
Marketing :  an international perspective / 
Philip R. Cateora, Susan Keaveney. 
 - Homewood, Illinois :  Irwin,  1987. 
 - xi, 172 p. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256056269 
<br/><br/><label>LCCN: </label>