Dairymple, Douglas J. <br/><br/>
Marketing management :  strategy and cases / 
Douglas J. Dairymple. 
 - 4th ed. 
 - New York :  John Wiley & Sons,  1986. 
 - xiii, 925 p. :   ill. ;  24 cm. 
<br/><br/>includes bibliographical references & index. 
<br/><br/><label>ISBN: </label>0471838993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / D151