Neal, Cathy. <br/><br/>
Consumer behavior:  implications for marketing strategy/ 
(by) Cathy Neal, Pascale Quester, (and) Del Hawkins. 
 - 2nd ed. 
 - Beijing:  McGraw-Hill,  c1999. 
 - xiv, (various pagings):   ill.; 
<br/><br/><label>ISBN: </label>0074705903 
<br/><br/><label>Dewey Class. No.: </label>658.83420994  / N338