Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C. (Jerry Corrie) | Peter, J. Paul. Consumer behavior.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1996Edition: 4th ed.Description: xxvii, 738 p. : ill. (some col.).ISBN: 0256139040.Subject(s): Consumer behavior | Marketing
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8342 P479 (Browse shelf) | Available | 129663 | ||
| Matheson Library | Matheson Library | 658.8342 P479 (Browse shelf) | Available | 129664 |
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