Readings in marketing / edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley.
By: Dirksen, Charles J.
Contributor(s): Kroeger, Arthur | Lockley, Lawrence Campbell.
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1968Description: xiv, 673 p. : ill., maps.Subject(s): Marketing
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