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Readings in advertising : current viewpoints on selected topics / James E. Littlefield, editor.

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BookPublisher: St. Paul : West, c1975Description: xii, 450 p.ISBN: 0829900306.Subject(s): Advertising

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
	Matheson Library	Matheson Library	659.1 R287 (Browse shelf)	Available		098539

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Previous	659.1 O34o Ogilvy on advertising	659.1 P957 Principles of advertising /	659.1 Q3c 1987 Cases in advertising and promotion management /	659.1 R287 Readings in advertising :	659.1 S193a Advertising and displaying merchandise	659.1 S595m The management of advertising /	659.1 S656 Technical and industrial advertising and marketing /	Next