The management of promotion : consumer behavior and demand stimulation / Edward L. Brink, William T. Kelley.
By: Brink, Edward Loren.
Contributor(s): Kelley, William Thomas.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, [1963]Description: xiii, 417 p. : ill. ; 24 cm.Subject(s): Advertising | Communication in marketing
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