Promotion: A behavioral view / Harper W. Boyd, Jr., Sidney J. Levy.
By: Boyd, Harper W.
Contributor(s): Levy, Sidney J.
Material type:
BookSeries: Prentice-Hall foundations of marketing series.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1967Description: 115 p. : ill.Subject(s): Advertising | Sales promotion | Communication
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 B789p (Browse shelf) | Available | 095354 |
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No cover image available | No cover image available | No cover image available | No cover image available | ||
| 659.1 A628 Handbook of small business advertising | 659.1 B168a The advertiser's manual/ | 659.1 B783 Contemporary advertising / | 659.1 B789p Promotion: A behavioral view / | 659.1 B821a Advertising and sales promotion | 659.1 B858 The management of promotion : | 659.1 C244 Advertising a general introduction / |
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