Customer visits : building a better market focus / Edward F. McQuarrie.
By: McQuarrie, Edward F.
Material type: BookPublisher: Newbury Park, Calif. : Sage Publications, c1993Description: xvii,173 p.ISBN: 0803946694 .Subject(s): Industrial marketing -- Research | Communication in marketing | Consumers -- Attitudes | Customer relationsItem type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 658.834 M173 (Browse shelf) | 127 | 093860 |
Includes bibliographical references and index.
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