Consumer behavior and marketing action / Henry Assael.
By: Assael, Henry.
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BookPublisher: Boston : PWS-KENT Pub., 1992Edition: 4th ed.Description: xx, 748 p. : ill. (some col.).ISBN: 0534925529.Subject(s): Consumer behavior | Marketing | Motivational research (Marketing)
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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| Matheson Library | Matheson Library | 658.8342 A844 (Browse shelf) | Available | 103647 | ||||
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8342 A844 (Browse shelf) | Available | 121649 |
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| 658.834 S651 Interviewing in market and social research / | 658.8340993 D728 Fool proof: | 658.834099611 C456 Food buying behaviour in Suva, Fiji / | 658.8342 A844 Consumer behavior and marketing action / | 658.8342 B651 Essentials of consumer behavior : | 658.8342 E57c 1990 Consumer behavior / | 658.8342 K19 Psychological analysis of economic behaviour / |
Recommended text : BA233 (Business Studies)
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