Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
By: Sutherland, Max.
Material type:
BookSeries: The Allen & Unwin business and management series. Publisher: St. Leonards, NSW : Allen & Unwin, 1993Description: xvii, 246 p. : ill.ISBN: 1863733582.Subject(s): Consumer behavior | Advertising -- Psychological aspectsDDC classification: 659.1/01/9
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.101 S966 (Browse shelf) | 127 | 119183 |
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| 659.1 W744f The fundamentals of advertising | 659.10094 H436 Advertising management : | 659.101 B992 Advertising : | 659.101 S966 Advertising and the mind of the consumer : | 659.1014 C771 The discourse of advertising / | 659.1015 P119 The hidden persuaders / | 659.1019 C891 Marketing communications : |
Includes bibliographical references (p. 229-235) and index.
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