Elements of marketing / Paul D. Converse, Harvey W. Huegy, Robert V. Mitchell.
By: Converse, Paul Dulaney.
Contributor(s): Huegy, Harvey Wilborn | Mitchell, Robert Victor.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1965Edition: 7th ed.Description: xv, 710 p. : ill.Subject(s): Marketing
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 C766 (Browse shelf) | 127 | 113034 | ||||
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 C766 (Browse shelf) | 127 | 093012 |
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| 658.8 C246 Marketing management in the 21st Century / | 658.8 C338 Cases in marketing, including interviews with key executives | 658.8 C614 1978 Classics in marketing | 658.8 C766 Elements of marketing / | 658.8 C797 Industrial marketing : | 658.8 C855m Marketing communications / | 658.8 C855m Marketing communications / |
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