How bad are your marketing communications / by Gordon Wills.
By: Wills, Gordon.
Material type: Computer filePublisher: Bradford, England : MCB Books. Description: 32 p.Subject(s): Communication in marketing | Business communicationItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Vertical Files | Matheson Library | Matheson Library | Vertical Files | Vertical Files | 658.8 W741 (Browse shelf) | 127 | 106553 |
The monograph is empirically based on the Cranfield Programme's findings from 1972-1976.
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