Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Description: xxxv, 857 p. : ill.ISBN: 0135553504 .Subject(s): Marketing research | Marketing research -- Methodology
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.83 M249 (Browse shelf) | 127 | 092453 |
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| 658.83 M134 Contemporary marketing research / | 658.83 M146m Marketing research: | 658.83 M173 The market research toolbox : | 658.83 M249 Marketing research : | 658.83 M345 Marketing research | 658.83 M345 Marketing planning and strategy. | 658.83 M345 Marketing planning and strategy. |
Includes bibliographical references and index.
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