The want makers : the world of advertising : how they make you buy / Eric Clark.
By: Clark, Eric.
Publisher: New York : Viking, 1989, c1988Edition: 1st American ed.Description: 416 p.ISBN: 0670826030 :.Subject(s): AdvertisingItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 C592w (Browse shelf) | Available | 080794 |
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659.1 B783 Contemporary advertising / | 659.1 B858 The management of promotion : | 659.1 C244 Advertising a general introduction / | 659.1 C592w The want makers : | 659.1 D963 How to make advertising work / | 659.1 D996 Advertising as communication / | 659.1 F583 Modern institutional advertising : |
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