Marketing to women : a global perspective / by Rena Bartos.
By: Bartos, Rena.
Material type:
BookPublisher: Oxford : Heinemann Professional Publishing, c1989Description: xvii, 320 p. : ill.ISBN: 0434902489.Subject(s): Women consumers | Marketing | Women -- Employment | Women in advertising
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8348 B293m (Browse shelf) | Available | 075347 |
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| 658.8343 J77w What's in a name? : | 658.8343 U55 Understanding and meeting consumerism's challenges. | 658.83430973 S495w Why they buy : | 658.8348 B293m Marketing to women : | 658.84 B523 Inventories and catalogues for auctioneers : | 658.84 B974 Marketing internationally and globally | 658.84 D446 Marketing overseas / |
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